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Think of us as your parenting sidekick.
Our approach mixes everyday moments (like breakfast chats or car rides) with bite-sized activities that stick. Backed by experts and tested by families just like yours, we make it natural to help your kiddo thrive.
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Thousands of hours of research, turned into kid-friendly activities.
Insights from best-selling books on leadership, communication, and psychology, finally geared for kids. Say hello to teachable moments at home.
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We make social emotional skills a family adventure.
We’re a crew of parents, educators, and kid-lovers who believe raising happy, confident kids shouldn’t feel like rocket science. Our mission? To hand you simple, fun ways to help your little ones practice big feelings and friendships.
Our Bestsellers
Trusted by families, educators, and schools




“Honestly, I feel like it helped me with my relationship with my daughter. It gave me a focus and something tangible to do with her.”
- Educator and parent of 12 year old

Your Toolkit for Happy, Confident Kids
Feelings and friendships don’t come with a manual—but they shape everything.
We’re here to help your kid practice those skills early, so they’re ready to rock life’s ups and downs.
It’s less about perfection, more about connection.

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Building Creativity 52 Conversation Challenge Cards
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$24.99
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$24.99
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$24.99 - Regular price
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$24.99
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Building Resilience 52 Conversation Challenge Cards
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$24.99
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$24.99
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$24.99 - Regular price
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$24.99
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Speaking with Impact 52 Conversation Challenge Cards
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$24.99
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$24.99
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$24.99 - Regular price
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$24.99
Grow all your skills
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Here's What Parents are Saying
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My second grader enjoys the conversations and the way the entire family comes together. She looks forward to this during breakfast, the drive to and from school, and/or dinner. I’m glad there’s a tool to help her emotional growth at such a pivotal time in her life.
- Parent of 2nd grader
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Better than other SEL products. Both of my children (6 and 8) have had some challenges with social and emotional issues that I've been trying to work on them with. We've tried an SEL board game, worksheets, online resources, etc... but this simple pack of cards is by far one of the easier and more relatable things I've tried.
- Parent of 6 and 8 year olds
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This is so much fun and the cards are thick. The 13 yr old new to our home selected this one and absolutely loves it. It is a great learning value.
- Parent of 13 year old
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This set of 52 cards have very clever prompts on them designed to help kids dig deeper and think on a whole other level. The prompts are very simple and can be done with kids as well as adults. This is a beautiful set and it also comes with a little stand so that you could prop the card up in the morning. And a wonderful idea especially for my son who is on the spectrum.
- Parent of neurodiverse son
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I was impressed that even my older tweens got engaged! And just one card stoked 20 minutes of meaningful conversation. The "Why It Works" back side of the card made it easy for me to come up with directed questions to keep the conversation going. As a parent, this is an amazing tool!
- Parent of tweens
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These cards are a great value for the thought provoking activities and discussions they help facilitate. I am always on the lookout for products to help have unique, deep conversations with my kids and also with kids that I provide therapy services for, and this set is perfect for that.
- Parent and therapist
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Product is high quality and well made. Questions are well researched by educators and other experts on communication. Our young grandchildren 6+ truly enjoy and ask for the cards when we sit down to a meal together. Feels so good to have meaningful conversations topics and hear their thoughts. Very valuable tool.
- Grandparent of 6 year old
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I home-school my daughter, and she is in first grade. I have been wanting to incorporate some social-emotional learning into the curriculum, but I haven't found anything I love yet. These have been a great little add-on for that. We work on one of these a week and my daughter looks forward to it.
- Homeschool parent
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These are great activities for me to do with my 12 year old daughter ! She was excited to open the cards and has been picking one to do together each day! Don’t have to think up something, ideas right there to use. It’s been great discussion and time together.
- Parent of 12 year old
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I try to teach my kids emotional intelligence, self-awareness, and communication. My tween girl thinks i'm full of crap most of the time. So it's nice to have something else to try to get these concepts across to her than just me. Because official things and other people always know better than mom does, am I right?? UGH
Anyway, the cards have good prompts/ideas for both kids and parents, so it's beneficial for everyone involved. You might get some initial eye rolls, but eventually they open up and actually engage.- Parent of tween
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These cards are a great value for the thought provoking activities and discussions they help facilitate. I am always on the lookout for products to help have unique, deep conversations with my kids and also with kids that I provide therapy services for, and this set is perfect for that. Obviously, not all can be used in every setting, and some take more time than others, but overall it is easy to just pick another card if needed and less time is available.
- Parent and therapist
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These cards are great conversation starters for parents and kids. I am a LPC and will also use some of these in my practice.
- Children's counselor